I’d use Pond’s Cold Cream (She’s lovely, she’s engaged). . . . I’d apperceive the acknowledgment to: Shall she adjustment craven salad? . . . I’d agreeableness them with my agreeable talents (They laughed back she sat bottomward at the piano, but back she started to play. . . ). And of advance I’d abound up to be a blonde. A natural, all-American blonde. It seemed to me that every woman’s dreams charge be agnate to my own, and that acceptance guided my constant career in advertising.
When I became a copywriter on the Clairol account, hair-coloring articles were not yet adequate for a “nice” girl, but I affected that-like me-millions anticipation the acknowledgment to Is it accurate blondes accept added fun? was: You bet! But first, no one charge apperceive it came from a bottle. Does she . . . or doesn’t she? Alone her beautician knows for sure. . . .
Times absolutely accept afflicted back “natural” was a beard appearance ideal. Now you can accept roots, streaks, agrarian colors, amethyst one day, bistered the next. And the ads accord you that license; anyone growing up today thinks of beard blush as we acclimated to anticipate of lipstick.
When I was a girl, accepting your dishes absolutely apple-pie meant your bedmate would adulation you and the neighbors would adore the shine. Back my daughters were growing up, the angel of Mom had confused to a woman whose dishes were bankrupt so fast she absolutely had time to caper with her accouchement (. . . alike her kids adulation the adolescent way she looks). Back my grandmother grew up, Mom was already a part-time artisan (My canicule are abounding with job and family). Now my abundant granddaughters see commercials area Mom is on her way to the airport, application a cellular buzz to alarm home and say she’ll be backward for dinner.
So to me, announcement charcoal a window on boilerplate America-not necessarily what our activity is absolutely like, but what we’d absolutely like it to be. If I’ve alone one life, let me alive it as a blonde. Or, as whatever strikes your fancy.
Shirley Polykoff began her career at Harper’s Bazaar in 1925 and became one of the best arresting women in advertising, allowance transform Clairol from a baby business to a huge all-embracing brand. She retired from Foote, Cone & Belding as chief VP-chairman of the artistic lath in 1973 and becmae admiral of her own agency. She abutting the Announcement Hall of Fame in 1980.
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