The attack stars extra Courteney Cox forth with L’Oréal Paris spokeswomen and actresses Julianne Moore and Amber Heard, all of whom go all in back assertive in something. Each woman has a unique, claimed adventure of owning their activity and their signature beard color. The aboriginal allotment of the chip attack debuts as a bartering during this weekend’s Golden Globes broadcast.
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“Since ablution over 40 years ago, Superior Preference has stood for added than aloof beard color. Its bulletin of empowerment and advancement women is added accordant today than anytime before,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “With this new campaign, we appetite to affect women to effectively own it beyond all facets of their activity – from their claimed and able passions to their access to beauty, including their beard color.”
“There was a time area I was angry adjoin the alien representation and presentation of myself and what added bodies anticipation about that. But now, I aloof own it,” animadversion Amber Heard. “I own my albino and I own actuality me. Aloof like my hair, there are abounding added ambit to my activity than accommodated the eye.”
“Above all, I own actuality a mom and adorning my relationships,” addendum Courteney Cox. “Being a acceptable mom, a acceptable accomplice and a acceptable acquaintance are three of the best important things to me. I try to own it by consistently actuality there and listening. As for my hair, artlessly stated, my bistered blush is who I am.”
Superior Preference has been L’Oreal Paris’ gold accepted in beard blush back 1973. Accessible in over 50 shades, Superior Preference delivers continued abiding blush that’s beaming and achromatize defying. It pairs the brand’s clear-cut gel beard dye blueprint with its absolute Affliction Supreme Conditioner to admonition accumulate blush vibrant, while accouterment cottony and agleam beard color. Preference Beard Blush has a appropriate retail amount of $9.99 and is accessible at www.lorealparisusa.com, as able-bodied as mass, aliment and biologic retailers nationwide.
Just like the aboriginal Superior Preference attack in 1973, “Own It” was created by McCann New York. The attack premieres this weekend and will alive on social, agenda and in book media throughout the afterward months.
About L’Oréal Paris:The L’Oréal Paris division of L’Oréal USA, Inc. is a absolute adorableness affliction cast committed to allotment women by alms comfortable and avant-garde articles and casework accessible in the accumulation market. The brand’s signature tagline, “Because I’m Worth It,” was built-in in the United States in 1973 to bless the adorableness and built-in self-worth of women, and for added than 100 years, L’Oréal Paris has been accouterment women about the apple with articles in four above adorableness categories: beard color, haircare, skincare and cosmetics. With L’Oréal’s apparatus of beard blush in 1909, the cast continues to serve as a arch innovator of beard articles beyond color, care, and administration with brands such as Superior Preference, Féria, Colorista, Elvive, the Anytime Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare articles that are activated to abode alone bark apropos through its acclaimed brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics accommodate best-seller Voluminous Lash Paradise, as able-bodied as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For added admonition about L’Oréal Paris and to accept alone advice, able tips, and absolute content, amuse visit www.lorealparisusa.com or chase on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).
Contact: Jacqueline Glasner, [email protected]
SOURCE L’Oreal Paris
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