Glacéau vitaminwater is set to barrage a Jessie J on-pack advance on 1 April, which will run for four weeks.
As allotment of the promotion, the bottles accept been styled by Mars Y R with a Jessie J appearance bob haircut, and action consumers the adventitious to win a brace of tickets to the London 2012 Olympic Games, a two night break at a bristles brilliant axial London auberge and an allurement to affair with Jessie J at an absolute Glacéau vitaminwater event.
There are additionally 100 runner-up prizes of handheld HD video cameras, and every canteen includes Jessie J agreeable to download.
Activity will be accurate by a civic columnist campaign, additionally by Mars Y R, and agenda action via the brand’s Facebook page, as able-bodied as POS action in shops.
John Luck, Glacéau business administrator at Coca-Cola Great Britain, said: “We’re captivated to be actualization our latest action for Glacéau vitaminwater in the countdown to the London 2012 Olympic Games. Jessie J embodies our charge to bringing fun, colour, flavour and adroitness to our consumers during this battleground year.”
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