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In the 1950s, Clairol started a beard blush revolution, authoritative DIY beard blush accessible for the aboriginal time at retail in the US. Now they’re assertive to transform home beard blush already afresh with Clairol Nice’n Easy Blush Care, a advance blueprint that teams accident blocking technology± with a advocate beard dye molecule, ME , to actualize an Abhorrence Gentle* blueprint that altitude in every step. The new Clairol Nice’n Easy lets you blush fearlessly, so you can alleviate the aplomb that comes with demography ascendancy of your color.
This columnist absolution appearance multimedia. View the abounding absolution here: http://www.businesswire.com/news/home/20180129005186/en/
Almost anybody who colors her beard worries about accident as her top concern, and about added than bisected of all women blush their beard consistently (US 62%, UK 67%, Germany 69%, Brazil 76%, Russia 88%) SOURCE: COTY H&P 2017. Clairol’s NEW patented abiding beard blush technology helps block accident with EDDS technology± EDDS encapsulates chestnut and prevents it from reacting with baptize and added chargeless radicals to accumulate the cuticle advantageous and smooth, consistent in above conditioning and blush results. The account of this technology is threefold:
1) Beneath protein accident at the apparent of the hair2) Added predictable, alike blush basis to tip3) Longer abiding blush results
The new Nice’n Easy teams accident blocking technology with a advance new atom that was accurately developed to reduce the accident of new blush allergies*. ME is the aftereffect of added than 20 years of analysis and the screening of hundreds of molecules to acquisition a backup for the complete beard blush dye molecules, PPD (phenylenediamine) and PTD (toluenediamine). While those two molecules are amenable for the high-quality blush after-effects from about 90% of today’s abiding beard colorants, they’re additionally the best accepted triggers of beard dye allergic reactions that in attenuate cases can be severe. Endorsed by dermatologists, ME decidedly reduces the accident of developing a new allergy* after sacrificing the natural-looking blush that makes Clairol the trusted blush expert. How does it work? The ME atom has a new appearance that is not accustomed by the allowed arrangement so easily, accordingly decidedly blurred the accident of developing a new allergy*.
Dr. Carsten Goebel, Certified able in Toxicology (DGPT) and Immunology (DGfI) and Coty’s arch toxicologist and able in bark sensitization, additionally accepted at Clairol as “ambassador” of the ME atom says:
“For several decades, beard blush manufacturers in affiliation with top universities accept been analytic for an another to PPD and PTD. All after-effects accept appear with a blush aftereffect compromise, so weren’t enabling a solution. In agreement of accouterment that aggregate of bargain accident of developing a new allergy* AND abundant abiding blush achievement aural a abounding blush spectrum there was annihilation out there. ME is the aboriginal primary average in the abiding beard blush class to bang that balance. We are appreciative to say our efforts to bigger assure consumers from beard dye allergies resulted in abounding peer-reviewed publications in acclaimed accurate journals including the Journal of Investigative Dermatology, the British Journal of Dermatology and Regulatory Toxicology and Pharmacology.”
The no-drip, chrism Blush Care blueprint additionally appearance conditioners and antioxidants at every footfall of the appearance process, abating the activity of dry, breakable hair. This complete conditioning ensures that beard maintains its soft, silky, bland feel throughout the appearance process.
And Clairol has assuredly apparent the blush brain-teaser of our times: how to accompany the abatement scents of a aroma to the blush experience. In the new Clairol Nice’n Easy Care Blush formula, Clairol has added bubbles technology that slows the amount that the ammonia evaporates, decidedly abbreviation odor. The ammonia aroma is replaced with a fresh, afraid aroma (yes, really!), that is added added by emphasis addendum of blooming apple, mimosa and pear. Underlying the beaming aroma are bland musky addendum and bendable creaminess from the amethyst flower, to actualize a composed aroma acquaintance throughout the beard appearance process.
“Coloring your beard is one of the boldest agency to change your attending and your perspective. Authoritative that change at home, yourself, requires a lot of courage and raises abounding questions,” says Rosi Ajjam, SVP Retail Beard at Coty, and the artist of Clairol’s contempo redesign. “As a adept class baton and innovator in calm beard color, it’s our albatross to accomplice with women in this process. Our aboriginal footfall was demography an all-embracing attending at people’s apropos – abhorrence of accident or accomplishing an aberrant result; and acrimony with blowzy and evil-smelling formulas. From there, we created a advance artefact to accouterment those apropos directly. Our ambition for the new Clairol Nice’n Easy is to empower women to blush fearlessly. From a abstruse perspective, this agency blocking accident with conditioners at every step, in an allergy-gentle* formula, for beautiful, natural-looking hair. On the affecting side, this agency attractive and activity your complete best, and hopefully arrest the day with a little beneath fear.”
Early acknowledgment from retailers, consumers and colorists has been actual positive. Says Clairol Blush Director James Corbett, “I’ve been a colorist for 25 years, and I’ve never apparent annihilation like this. To be able to accompany women the ablaze beard blush shades they adulation with added conditioning, beneath smell, and beneath accident of allergy—it fulfills aggregate on my colorist’s ambition list!”
The new blueprint will bout every adumbration that ahead existed in the Clairol Nice’n Easy collection, and aggrandize the ambit to a absolute of 47 shades. Accent for tone, highlight for highlight, you’ll still accomplish attractive blush and 100% gray advantage that leaves beard attractive and activity healthy.
±Reduces accident compared to Clairol abiding beard blush after Chestnut Blocker Technology (EDDS)
* ME is a advocate beard dye atom that bigger protects bodies after beard dye abhorrence by abbreviation the adventitious of developing one. If you accept a accepted beard dye allergy, do not use this artefact unless accustomed by your dermatologist. Note that in some cases, astringent reactions may still occur. See www.Clairol.com for added information
View antecedent adaptation on businesswire.com: http://www.businesswire.com/news/home/20180129005186/en/
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