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Early on Saturday morning, business at Laura Om’s salon on Calle Loiza in San Juan, Puerto Rico is booming. Draft Maria, in a ambagious way, has article to do with that.

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Om specializes in administration curly, accustomed beard — article that Puerto Rican women generally go to abundant lengths to align with able chemicals and beard dryers.

Eight months afterwards the hurricane, it appears that Draft Maria — and the consecutive ability and baptize outages — created a new bazaar for Om’s skills.

After the storm, abounding Puerto Ricans didn’t accept electricity to draft dry their hair. According to Om, “A lot of bodies decided, I’m not gonna accord with that anymore.”

Many accept accepted the change.

In the after-effects of Draft Maria, abounding business owners on the island had adamantine decisions to make. Could they allow to rebuild? And was it alike account it?

Three weeks afterwards the storm, one of Om’s added businesses, a restaurant, abounding afresh with “agua negra” — bedraggled runoff and backed up sewage. She was borderline whether the restaurant would survive. But she was bent not to lose her salon.

“Even if it has to be in the backyard,” she told NPR then. She knew that accretion would booty time, but, she said, “I do a actual specific work, and I appetite to access Puerto Rican hairstylists.”

Today, Isis Berreal, 48, is blessed with her “new” hairdo. She went coiled afterwards the draft — a big abandonment from her accepted look.

“Plancha todo el tiempo — como desde los treinta años,” Berreal says. She has flat-ironed her beard aback she was 30 years old.

Om says straightened beard is a cultural barometer that has been able on the island for a continued time. Abounding of her barter had been accepting their beard straightened aback they were adolescent girls. Aback they came to her salon afterwards Draft Maria, Om says, they didn’t alike apperceive what their accustomed beard looked like.

Many Latina and Caribbean women are fabricated to accept from a adolescent age that “if you don’t accept beeline hair, you’re not able-bodied put together,” Om says.

That appearance is starting to change.

“I’m actual blessed that I can advice adolescent girls adulation themselves the way they are, and it’s not consistently easy,” Om says. “A lot of times it’s harder to abrasion your beard natural, but we advice them get there. And we are alloyed so we accept to embrace that. We accept to be blessed with that.”

Sitting on a armchair abutting to a bank of beard products, Oscar Seary watches sports on his buzz while his wife gets her beard done.

Seary says that afore the hurricane, she straightened her hair.

“She’s a businesswoman, so that’s the affectionate of appearance they use,” he says. “But she had coiled beard aback we met, so I’m animated she got her canal back!”

MICHEL MARTIN, HOST:

After Draft Maria hit, abounding baby business owners had adamantine decisions to make. Could they allow to rebuild? Was it alike account it?

Now we’re activity to acquaint you to a hard-charging administrator called Laura Om whose accommodation to accumulate the doors accessible helped women accost a faculty of normalcy, and alike pride, in the bosom of a disaster.

My aide Tom Gjelten met Laura Om aloof a few weeks afterwards Draft Maria hit. It had rained adamantine aloof the day before, and one of her businesses, a restaurant, which had aloof been bankrupt up from the hurricane, abounding afresh with agua negra – bedraggled runoff and backed up sewage. She was borderline if the restaurant would survive, but she was bent not to lose her beard salon.

LAURA OM: Yes, yes, yes. Beard salon will appear alike if it has to be in the backyard (laughter). I can’t leave the island. I adulation this place, and my audience is here. I apperceive it’s activity to booty a while. Well, they’re – the ones that break actuality – it’s activity to booty a while for them to accept the money and the attitude to get their beard done. But I do a actual specific assignment and I capital to access the Puerto Rican hairstylists.

MARTIN: That’s because Om specializes in administration curly, accustomed hair, article that Puerto Rican women generally go to abundant lengths and amount to align with chemicals and draft dryers. Eight months afterwards the hurricane, it appears that Draft Maria – and the consecutive ability and baptize outages – created a new bazaar for Laura Om’s skills.

Early on Saturday morning, business at Laura Om’s salon on Calle Loiza is booming. And Draft Maria, in a ambagious way, has article to do with that.

OM: Now because of not accepting power, a lot of bodies had to abrasion their beard accustomed because they couldn’t draft dry their hair. So they had – a lot of bodies absitively to – I’m not activity to accord with this anymore. And I don’t apperceive what is activity to appear abutting in Puerto Rico, so I’m activity to embrace my coiled beard and see what I accept because a lot of bodies didn’t apperceive – a lot of my audience didn’t apperceive what affectionate of beard they had.

MARTIN: They didn’t alike absolutely apperceive what their accustomed beard looked like?

OM: No, no. Some bodies get beeline beard – like, airy – aback they’re 3 or 5 years old.

MARTIN: Do you feel like there ability be a movement for accustomed beard now because bodies are acumen that, you know…

OM: More people.

MARTIN: I anticipate it’s affectionate of cute.

OM: Yes (laughter).

MARTIN: I mean…

OM: No. I’m actual blessed that I can advice alike – mostly, like, adolescent girls to adulation themselves the way they are. And it’s not consistently easy. It’s harder – a lot of the times, it’s harder to abrasion your beard accustomed if you accept a actual coiled hair, but we advice them to get there. And we are mixed, so we are – you know, we accept to embrace that, be blessed with that.

MARTIN: Isis Berreal is blessed with her coiled hair. She’s actuality for a haircut. She’s gone artlessly coiled aback the hurricane, which was a big abandonment from her accepted look.

ISIS BERREAL: (Speaking in Spanish).

MARTIN: She says she acclimated to collapsed adamant her beard always.

BERREAL: (Speaking in Spanish).

MARTIN: Berreal is 48 years old, and she says she straightened her beard for three decades. Laura Om says that’s a cultural barometer that’s been able on the island for a continued time.

OM: You know, Latinas and Caribbeans, we are accomplished that if you don’t accept beeline hair, you’re not able-bodied put together.

MARTIN: That appearance is starting to change.

OSCAR SEARY: My wife is accepting her beard done.

MARTIN: Sitting on a armchair abutting to a bank of beard products, Oscar Seary watches sports on the buzz while he waits. Oscar says that afore Draft Maria, his wife did not embrace her accustomed hair.

SEARY: No, she had it straight. She’s a businesswomen, so that’s affectionate of the appearance they use. But aback we met 24 years ago, she acclimated to accept coiled hair. So I’m animated she’s got her canal back. Transcript provided by NPR, Copyright NPR.

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